In the News
Recent news that speaks to trends in product promotion marketing, omni-channel retail strategies, SaaS technology, and incentive programs.
Reviewed.com - How to find valuable rebates on new appliances
Retail TouchPoints - "Sears Drives Customer Satisfaction With Instant Rebates" Sears, among other factors, leverages rebates to generate sales for big-ticket items, such as home appliances. From an execution and customer satisfaction point of view, the Green Leadership team realized there was “no better option than an instant rebate or markdown at the point of purchase,” said Paul Campbell, Director of Sustainability and Green Leadership and Sears Holdings Corporation. Read the article.
Loyalty Management - The online loyalty magazine from Loyalty360.org - publishes articles, news and industry trends across a wide spectrum of loyalty marketing.
Here's a recently published article: "Product Promotions That Drive Customer Engagement – Simple is Good. Instant is Best. Four Ways to Transform the Delivery and Fulfillment of Product Offers to Enhance Loyalty" View the pdf or Read the article online (requires free registration).
Both online and with mobile, Lowe's empowers sales associates and customers to easily find and use dynamic, real-time product offer information to personalize purchase decisions. And, it's powered by EcoRebates. Read the full award report.
Here are a few news items and studies we find interesting in the energy efficiency space.
Maryland energy regulators are requiring Baltimore Gas and Electric Co. to expand appliance, HVAC and lighting rebate programs in 2012 (Baltimore Business Journal, Dec 2011)
Why we’ll likely see expansions in utility rebate programs in 2012 – some utilities are struggling to meet their mandated energy reduction targets.
Carrots for Utilities: Providing Financial Returns for Utility Investments in Energy Efficiency (Jan 2011)
This report shows that with the right financial incentives, utilities are more motivated to help customers save energy and money by providing energy efficiency programs.
Renewable Power & Energy Efficiency: Energy Efficiency Resource Standards (EERS) and Goals (Sep 2011)
The Federal Energy Regulatory Commission (FERC) reports on state’s efforts with Energy Efficiency Resource Standards (EERS). These state-based goals or requirements drive (in part) incentive and rebate program funding. The state EERS aim to decrease electric and gas consumption by certain amounts over certain timelines. (More on targets.)
Global Perspectives: Smartphone Users and the Mobile Marketer (Jun 2011)
In this study, Google and the Mobile Marketing Association partnered to look at global consumer’s smartphone usage and how mobile marketers are responding.