Twitter Feed

Success Stories

PRODUCT INNOVATOR LEVERAGES REBATE SEARCH TOOLS TO STRENGTHEN BRAND AND BOOST DEALER SALES

For millions of customers, A.O. Smith delivers innovative hot water solutions with products from water heaters to boilers. The A.O. Smith name and its brands are synonymous with high-efficiency solutions that save energy and money.

With two out of three people in the U.S. eligible for water heater utility rebates and tax credits, the A.O. Smith marketing team knew it wanted a simple way to help customers find these money-saving opportunities and enable their wholesalers and contractors to use rebate incentives as a valuable selling tool for purchase-ready customers.   


Solution

A.O. Smith Hot Water homepage with Rebate Finder

 

  • Rebate Finder widget integrated into website homepage. To begin, users enter a zip code to find hundreds of local rebates and view details, including program terms and claim forms. 
  • Rebate Finder widget deployed on product detail pages. As contractors, distributors or homeowners research specific products, rebates are shown automatically making purchase decisions easier.
  • Custom reporting delivered to the marketing team inbox tracks searches, measuring online behavior and delivering business intelligence that drives product promotion and merchandising decisions.

 

 

Results

  • Brand alignment
    Rebate Finder is a natural extension of A.O. Smith's brand family, known for its award-winning, high-efficiency products. The tools boost the Company’s innovative market position and help customers save energy and money.
  • Site traffic
    Rebate Finder helps A.O. Smith increase rebate and incentive awareness and participation at all buying stages from customer research to purchase-ready activities.
  • Sales tool 
    By simplifying access to additional savings, dealers and contractors can motivate incremental end-user sales.

Learn More

  1. Test it out.  See all product category rebates available by zip code search from the homepage of A.O. Smith's website.
  2. Watch a video describing the Rebate Finder functionality to the A.O. Smith dealer community.